Cute cat theory of the internet

Zuckerman's focus is on cute cats and activism. He identifies the issue:

Web 1.0 was invented to allow physicists to share research papers.

Web 2.0 was created to allow people to share pictures of cute cats. 

For Zuckerman, the popular uses, even if they seem to overflow the information networks with all sorts of boring content, are actually inseparable from the net as a medium for activists (he also discusses this in terms of the porn test--the presence of porn in a medium means that the medium is working; the blogger equivalent might be the troll test; the presence of trolls means you've got readers). He writes:

With web 2.0, we’ve embraced the idea that people are going to share pictures of their cats, and now we build sophisticated tools to make that easier to do. As a result, we’re creating a wealth of tech that’s extremely helpful for activists. There are twin revolutions going on - the ease of creating content and the ease of sharing it with local and global audiences.